Video Producer, Product Launches — Anthropic Application

Most launch videos don't fail
in the edit bay. They fail in the brief.

By the time a production is off the rails, the cause was usually decided weeks earlier. That's where I operate.

Here's how I'd produce Anthropic's launch and customer story work.

SCROLL
Problem

Where Launch Video Production Breaks

Launch videos rarely fail because of bad creative. They fail because there's no clearly defined result, the brief reflects that ambiguity, and by the time we hit record, we're aimed at the wrong target.

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×
Stage 01 — Target

No Defined Outcome

Launches kick off without clear agreement on what success actually looks like. With no result to reverse-engineer from, every downstream decision is aimed at a target nobody drew.

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Stage 02 — Brief

Ambiguous Briefs

A vague outcome can't produce a clear brief. Production ends up working from partial direction, spending time guessing what "good" looks like and filling gaps the brief should have defined.

Stage 03 — Translation

Lost in Translation

Even a workable brief gets diluted on the way to delivery. Without tight loops between the crew, stakeholders, and the original target, the cut that ships rarely hits the mark it was aimed at.

The result: Launches ship late, off-message, or missing the point, and the post-mortem usually traces back to decisions that should have been made in week one.

A launch video only works if someone owns the space between the brief and the crew. That's the job.

System

How I'd Produce Anthropic's Launch Video Work

Launches don't run on talent alone. They run on a system that turns ambiguous direction into something a crew can actually execute. On time, on budget, and on-message.

Where I Focus: Owning the Space Between Brief and Delivery

We're not waiting for clarity from a brief. We're responsible for creating it.

Four practices I'd bring to Anthropic's launch production from day one:

1. Brief Intake & Risk Spotting

  • Define objective, audience, and clear success criteria before kickoff
  • Identify gaps in scope, timelines, and resourcing, then align stakeholders early
  • Translate marketing goals into clear, actionable production plans

Resolve risks early before they impact timelines, quality, or delivery

2. Vendor & Crew Orchestration

  • Maintain a structured vendor roster by skill, rate, past work, and performance
  • Define scopes, timelines, and budgets that ensure accountability and creative autonomy
  • Provide centralized access to product info, brand guidelines, and approvals

Remove blockers and enable partners to execute at a high standard

3. Multi-Project Pipeline

  • Maintain a single source of truth for project status, ownership, and dependencies
  • Structure parallel workstreams so projects progress without resource conflicts
  • Build repeatable workflows that turn complex launches into predictable processes

Ensure consistent progress by resolving dependencies and blockers early

4. Feedback & Approval Cycles

  • Structure review rounds across teams at the appropriate stages of production
  • Consolidate feedback into a single aligned direction before it reaches partners
  • Guide approvals efficiently while maintaining creative intent and brand standards

Ensure feedback adds clarity and alignment rather than complexity

The job, in one line:

Turn ambiguous briefs into sharp productions. Own the space between the idea and the final cut.

Proof

Execution in Practice

The work that best represents how I produce, starting with the one project that covers almost every muscle this role requires.

Funnel Hacking Live documentary thumbnail

Funnel Hacking Live

The brief was a ten-minute behind-the-scenes YouTube video. Once I got into the footage, it was clear there was a bigger story about how the event actually came to be, and a standard BTS wouldn't do it justice. I pitched the scope change, got buy-in, and took ownership end-to-end.

Timeline
6-month production
Scope
Interviews · Archival · Event · Post
My Role
Producer, creative lead & editor
Outcome
Core brand asset · Drove ticket sales · Attracted top talent

"The story wasn't predefined. We were building it while executing, constantly refining direction and making calls on what to prioritize to make sure it all cut together into something cohesive."

Campaign

Customer Story Campaign

A nationwide video campaign capturing real customer success stories across diverse industries. Spanning 11 businesses across multiple states, documenting how customers were using ClickFunnels in practice and turning those stories into content for marketing, sales, and brand.

Customer Story Campaign Trailer

Campaign Trailer

Selling Beats Online

Selling Beats Online

Selling Martial Arts Online

Selling Martial Arts Online

$40M Ecommerce Store

$40M Ecommerce Store

$1M as a VFX Artist

$1M as a VFX Artist

$1M+ as a Personal Trainer Online

$1M+ as a Personal Trainer

Additional Work

Prime Mover Mastermind launch film thumbnail

Prime Mover Mastermind

One Comma Club Challenge thumbnail

One Comma Club Challenge

7 Figure Secrets thumbnail

7 Figure Secrets

OfferLab product launch campaign thumbnail

OfferLab

Self Persuasion Masterclass thumbnail

Self Persuasion Masterclass

Mind Hijacking Book Trailer thumbnail

Mind Hijacking Book Trailer

Cover Letter

SAM MANTINI

Creative Producer  |  Systems-Driven Operator

sam@mantini.co  •  647-888-8087  •  Toronto, Ontario (Open to Relocation – San Francisco)

April 2026

Hello,

I'm applying for the Video Producer role on the Enterprise Marketing team at Anthropic.

For the past 10+ years, I've worked as a producer and cinematographer at ClickFunnels, helping build the video program from a two-person operation into a ~20-person team. We produced product launches, live events, customer stories, and long-form brand campaigns within a fast-moving software environment.

Through that experience, I've learned that strong production outcomes aren't driven by creative alone. They come from structure. Clear briefs, aligned stakeholders, reliable vendor relationships, and systems that allow teams to execute consistently at a high standard.

I've built and run those systems, and I understand how to manage complexity across multiple concurrent projects while identifying and resolving risks before they impact timelines or delivery.

This role stands out because of where it sits. Coordinating across marketing, product, brand, and communications while managing external partners to deliver work that is accurate, clear, and high quality.

That intersection of creative judgment and operational discipline is where I do my best work.

I'm also a daily Claude user, which is a meaningful part of why I'm interested in Anthropic. I've used it to build production tools and workflows directly into my process. Not as a layer on top, but as part of how systems are designed. It's changed how I approach planning, iteration, and execution, with a focus on where it meaningfully improves outcomes.

I hope this website demonstrates how I think about production and what I would bring to the team.

I'd value the opportunity to contribute to what you're building.

– Sam Mantini

SAM MANTINI

Creative Producer  |  Systems-Driven Operator

sam@mantini.co  •  647-888-8087  •  Toronto, Ontario (Open to Relocation – San Francisco)  •  E1 Visa (Valid through Nov 2026)

PROFESSIONAL SUMMARY

A creative producer with 10+ years of experience owning live-action video production end-to-end — from brief through final delivery — for one of the world's most recognized software brands.

I've produced product launch videos, live event content, customer-focused campaigns, and long-form brand storytelling at scale. My approach is rooted in both strong creative sensibility and the operational discipline to manage complex projects with multiple stakeholders, competing deadlines, and high quality bars — consistently.

I'm equally comfortable working from a fully developed brief or building the production approach from scratch: identifying gaps, aligning stakeholders, sourcing the right partners, and creating the structure that moves things forward.

PROFESSIONAL EXPERIENCE
2016 – Present Creative Producer & Lead Cinematographer  |  Usher Cinema
Boise, ID / Remote
  • Owned end-to-end production on a wide range of video formats — product launch videos, live event coverage, customer-focused brand storytelling, and social media content — for ClickFunnels and Russell Brunson, consistently delivering to a high quality bar under real deadlines.
  • Managed the full production lifecycle from brief intake and stakeholder alignment through pre-production, shoot, post-production, and final delivery — serving as the connective tissue between internal teams and production partners.
  • Sourced, evaluated, and managed relationships with external freelance crew, post-production vendors, and production partners, holding them accountable to timelines, budgets, and creative standards.
  • Developed and maintained project timelines, scopes of work, and production budgets across multiple concurrent projects, keeping stakeholders informed and escalating risks before they became problems.
  • Grew from a two-person operation to helping build and lead a production team of ~20 creatives, establishing clear roles, handoffs, and quality standards across cinematography, editing, and motion graphics.
  • Built internal production systems and tools to eliminate bottlenecks — including workflow automation for file management, proxy pipelines, and project tracking — enabling the team to scale output without adding headcount.
Jan 2023 – Present Co-Founder  |  Mantini Motors
Ontario, Canada
  • Co-founded a premium custom minibike brand, overseeing product design, brand identity, content strategy, and direct-to-consumer operations.
  • Produced and directed all video content for YouTube and social media, applying AI-integrated production workflows to create cinematic brand content on a lean budget.
  • Managed end-to-end business operations including supply chain, customer relationships, and go-to-market strategy.
TOOLS & SYSTEMS BUILT

Designed, developed, and deployed internal production tools to eliminate workflow bottlenecks:

Jarvis — Production Management Platform
  • Built to centralize projects, team coordination, and workflows in one place — giving full visibility into what's happening, who owns what, and where things are getting stuck.
Production Hub — Video Production Automation Suite
  • A suite of tools to automate file ingest, media organization, proxy workflows, and project tracking. Eliminated hours of manual work per production cycle and reduced room for error across handoffs.
Execution OS — Planning & Execution System
  • Built to translate high-level priorities into clear execution across timelines, teams, and deliverables — with defined ownership and real-time visibility into progress.
CORE COMPETENCIES

Creative & Production

  • Video Production
  • Product Launch Content
  • Live Events & Livestreams
  • Customer Story Production
  • Brand Storytelling
  • Cinematography

Production Operations

  • End-to-End Project Management
  • Vendor & Agency Management
  • Stakeholder Alignment
  • Budget & Timeline Management
  • Production Workflow Design
  • Brief Intake & Interpretation
  • Cross-functional Coordination

Tools & Technology

  • Premiere Pro
  • After Effects
  • Claude AI
  • ChatGPT
  • Higgsfield AI
EDUCATION
Confederation College 2009 – 2011
Thunder Bay, Ontario
  • Diploma in Cinematography and Film/Video Production — Graduated with Honours
Creative Direction

When direction is unclear or at risk, I step in to define it and keep the work on track

Over 15 years working across live events, product launches, and narrative campaigns, I built my craft as a director and editor first, and then grew into producing because I saw that's what actually determined whether projects worked.

What Most Producers Can't Do

Step from producer into creative driver when the outcome is at risk

If the story isn't landing, coverage is missing, or something isn't going to cut together properly, I step in to adjust direction in real time. I don't see creative as abstract. I see it as a series of problems that need to be solved in the right order to hit the intended result.

Why It Matters for This Role

I understand exactly what it takes to make something work in the final cut

That means I can brief agencies with precision, give feedback editors can actually act on, and protect the creative intent through every round of stakeholder review. I'm not guessing at what a crew needs. I've been that crew.

The way I bridge both sides is structured. I protect the vision while keeping execution grounded and on track.

Tools

How I'd Structure Video Production at Anthropic

The tools, dashboards, and workflows I'd bring from day one to manage Anthropic's launch calendar, vendor roster, and multi-project pipeline.

These are production systems I've built and refined running in-house teams, adaptable to Anthropic's stack, but directly applicable to managing complex, agency-driven video programs.

Each tool was built using Claude. Not as a detail, but as the enabler. It made it possible to design systems that match how creative teams actually work.

Jarvis — Production Management Platform
Unskip
SM
Sam Mantini
Admin

Projects

Manage your production pipeline

Pre-Production

YouTube How I Buy Businesses

Type: Sales Video
MEDIUM
Pre: Apr 8

IG Reels Weekly Motivation

Type: Ad
LOW
Pre: Apr 14

Acquisition.com Brand Anthem

Type: Ad
URGENT
Pre: Apr 2

Gym Launch Case Study - Denver

Type: Success Story
HIGH
Pre: Apr 5 – Apr 12

Hormozi $100M Leads Breakdown

Type: Ad
HIGH
Pre: Apr 7 – Apr 14

Leila - Women in Business Keynote

Type: Success Story
MEDIUM
Pre: Apr 10 – Apr 18
Production

Skool Community Launch Promo

Type: Ad
HIGH
Prod: Apr 3

YouTube 5 Marketing Mistakes

Type: Sales Video
MEDIUM
Prod: Mar 30

Leila TikTok Content Day

Type: Ad
HIGH
Prod: Mar 28

Hormozi Podcast EP47 Scaling

Type: Ad
MEDIUM
Prod: Apr 1
Post-Production

IG Carousel Business Tips Q2

Type: Ad
LOW
Post: Mar 28 – Apr 22

Hormozi Summit Aftermovie

Type: Aftermovie
URGENT
Post: Mar 20 – Apr 2

Podcast Highlights EP44-46

Type: Ad
MEDIUM
Post: Mar 26 – Apr 8

YouTube How to Get Clients

Type: Sales Video
HIGH
Post: Mar 25

Leila Team Culture Doc

Type: Success Story
MEDIUM
Post: Mar 22
Review

Leila LinkedIn Thought Leadership

Type: Ad
LOW
Post: Mar 15

Acquisition.com Year in Review

Type: Aftermovie
MEDIUM
Post: Mar 12

YouTube Offers Book Trailer

Type: Book Trailer
HIGH
Post: Mar 10
Completed

FitLife — Brand Launch Video

Type: Ad
HIGH
Brand Ad
Delivery: Mar 10

NovaTech Product Demo

Type: Sales Video
MEDIUM
Product Demo
Delivery: Mar 18

Bloom Wellness — Spring Testimonials

Type: Testimonials
MEDIUM
Testimonial Wellness
Delivery: Mar 25

Calendar

View project timeline and milestones

April 2026 21 of 21 projects
Sun
Mon
Tue
Wed
Thu
Fri
Sat
29
30
31
1
2
3
4
IG Carousel Business Tips Q2
Podcast Highlights EP44-46
Hormozi Summit Aftermovie
YouTube 5 Marketing Mistakes
Hormozi Podcast EP47 Scaling
Acquisition.com Brand Anthem
Skool Community...
5
6
7
8
9
10
11
IG Carousel Business Tips Q2
Podcast Highlights EP44-46
Gym Launch Case Study - Denver
Hormozi $100M Leads Breakdown
YouTube How I Buy Businesses
Leila - Women in...
NovaTech Demo
12
13
14
15
16
17
18
IG Carousel Business Tips Q2
Leila - Women in Business Keynote
Hormozi $100M Leads
Gym Launch...
IG Reels Weekly Motivation
Bloom Wellness
Leila TikTok Content Day
19
20
21
22
23
24
25
IG Carousel Business Tips Q2
YouTube How to Get Clients
Leila Team Culture Doc
Leila LinkedIn Thought Leadership
FitLife Brand...
Acquisition...
26
27
28
29
30
1
2
YouTube Offers Book Trailer
Acquisition.com Year in Review
Summit Launch
Skool Delivery
Pre-Production
Production
Post-Production
Delivery
Launch

Systems

Your team's living playbook for how we work

10 systems found
Content Production Pipeline
SOP
End-to-end workflow for turning ideas into published videos with clear handoffs and accountability.
production workflow +3
Updated Apr 2, 2026
Video Idea & Hook Generation System
Framework
System for generating high-performing video ideas using proven hooks and formats.
hooks ideation +2
Updated Apr 2, 2026
Content Performance Scoreboard
Reference Doc
Tracks video performance metrics to guide future creative decisions.
analytics performance +2
Updated Apr 2, 2026
Weekly Content Gametape Review
SOP
Structured review process to improve video performance over time.
review optimization +1
Updated Apr 2, 2026
Video Shoot Pre-Production Checklist
Checklist
Ensures all shoot elements are prepared to avoid delays or reshoots.
checklist shoot prep +1
Updated Apr 2, 2026
Productized Video Offer System
Framework
Creates standardized, high-margin video packages for fast revenue generation.
monetization offers +1
Updated Apr 2, 2026
Video Service Pricing & Packaging System
Framework
Structures offers to maximize perceived value and revenue per client.
pricing packaging +1
Updated Apr 2, 2026
Client Onboarding & Retention Workflow
SOP
Ensures smooth onboarding and long-term client retention.
onboarding retention +1
Updated Apr 2, 2026
Video Client Acquisition System
Framework
Multi-channel system to generate consistent inbound and outbound leads.
leads acquisition +1
Updated Apr 2, 2026
Lead Nurture & Conversion System
SOP
Converts leads into paying clients through structured follow-up and sales processes.
sales nurture +1
Updated Apr 2, 2026

Lessons Library

Institutional memory from completed projects

Underestimating Post-Production Time Caused Missed Deadline
post-production timelines +2
Apr 2, 2026
by demo@unskip.com
No Pre-Production Brief Led to Unusable Footage
pre-production client alignment +2
Apr 2, 2026
by demo@unskip.com
Offering Unlimited Revisions Destroyed Profitability
pricing contracts +2
Apr 2, 2026
by demo@unskip.com
Losing a Key Editor Mid-Project With No Backup
team operations +2
Apr 2, 2026
by demo@unskip.com
Poor Audio on Shoot Day Forced Expensive Reshoot
audio shoot +2
Apr 2, 2026
by demo@unskip.com
Vague Creative Brief Led to Wrong Tone for Client
creative brief client alignment +2
Apr 2, 2026
by demo@unskip.com
No Follow-Up System Caused 60% of Leads to Go Cold
sales leads +2
Apr 2, 2026
by demo@unskip.com
Underpricing Retainer Led to Burnout and Churn
pricing retainers +2
Apr 2, 2026
by demo@unskip.com
Not Documenting Client Feedback Led to Repeated Mistakes
client management feedback +2
Apr 2, 2026
by demo@unskip.com
Skipping Internal QA Review Caused Embarrassing Client Delivery
quality control delivery +2
Apr 2, 2026
by demo@unskip.com

Accounts

Team software, credentials, and subscription tracking

Total Monthly Spend
$834.14
Annual Cost
$10,009.64

Team

Manage your production crew and workload

S
Sam Mantini
admin
mantinimotors@gmail.com
J
James Holloway
Executive Producer, CEO
james.holloway@unskip.com 416-555-0101
N
Natalie Cruz
Head of Production, Producer
natalie.cruz@unskip.com 416-555-0102
R
Ravi Sharma
Creative Director
ravi.sharma@unskip.com 647-555-0103
D
Destiny Okafor
Project Manager
destiny.okafor@unskip.com 905-555-0104
L
Lucas Tran
Cinematographer, Director of Photography
lucas.tran@unskip.com 416-555-0105
S
Sofia Belanger
Lead Editor, Colorist
sofia.belanger@unskip.com 514-555-0106
D
Dylan Park
Motion Graphics Designer
dylan.park@unskip.com 647-555-0107
I
Imani Davis
Content Strategist, Scriptwriter
imani.davis@unskip.com 416-555-0108
M
Marco Ferreira
Sound Designer, Audio Engineer
marco.ferreira@unskip.com 905-555-0109
Z
Zoe Mackenzie
Sales Manager, Account Manager
zoe.mackenzie@unskip.com 416-555-0110
A
Andre Williams
Production Assistant, On-Set Coordinator
andre.williams@unskip.com 647-555-0111
P
Priyanka Mehta
Social Media Manager, Content Publisher
priyanka.mehta@unskip.com 416-555-0112

Contractors

External contractors — no platform access required
MW
Marcus Webb
Editor, Colorist
416-555-0182
BEST FOR
Documentary Brand Films Long-form
Senior editor specializing in long-form documentary and brand storytelling. Expert in DaVinci Resolve color grading. Premium rate but very reliable — always delivers on time. Best for high-budget brand docs.
PN
Priya Nair
Editor, Motion Graphics
647-555-0234
BEST FOR
Social Media Reels TikTok Short-form
Fast-paced social media editor. Expert in Premiere Pro with strong After Effects motion graphics skills. Go-to for high-volume social content. Great at hooks and pacing.
TO
Tyler Okonkwo
Editor, Colorist
905-555-0391
BEST FOR
Music Videos Commercials Ads
Specializes in music videos and high-energy commercial edits. Strong visual rhythm and sync editing. Creative and detail-oriented. Knocks out fast — reach out 2+ weeks in advance.
SC
Sophie Chen
Editor
416-555-0477
BEST FOR
Corporate Testimonials Interviews
Corporate and testimonial video editor. Clean, professional style with strong attention to messaging. Excellent for client-facing content. Very responsive and easy to brief. Mid-range rate.
JR
Jordan Reyes
Editor
647-555-0512
BEST FOR
YouTube Short-form Podcast Video
Junior editor specializing in YouTube content, short-form cuts, and podcast video. Learning motion graphics. Great for overflow work and high-volume edits. Great value — needs clear direction and detailed briefs.
AD
Amara Diallo
Editor, VFX Artist, Motion Graphics, Colorist
416-555-0698
BEST FOR
Commercials Brand Films Aftermovie Ads
High-end commercial and cinematic editor. After Effects VFX, compositing, and title sequences. Senior-level talent — best for high-budget, high-stakes deliverables. Premium rate. Uses DaVinci Resolve and After Effects.

Analytics

Track performance and project insights

Total Projects
21
Overdue
3
Deliveries
0
Completed
4
This Month: 11 | This Quarter
Stage Distribution
Pre-Production
6
Production
4
Post-Production
5
Review
3
Team Workload
Sofia Belanger
6
Lucas Tran
6
Dylan Park
4
Ravi Sharma
3
Natalie Cruz
3
At Risk Projects
OVERDUE
Hormozi Summit Aftermovie — Due Apr 2
AT RISK
Acquisition.com Brand Anthem — Due Apr 2
AT RISK
YouTube How I Buy Businesses — Due Apr 8
View Full Preview

Jarvis

Project Management System

A centralized operating system I built to run every project, vendor, and stakeholder conversation in one place, the working version of how I'd manage Anthropic's launch and customer story calendar.

Project Pipeline Every launch, customer story, and event in flight: stage, owner, blockers
Vendor & Crew Roster Agencies, DPs, editors, colorists by skill, rate, and past project fit
Stakeholder & Customer Management Brand, legal, PMM, and customer access all in one place
What this unlocks

A single source of truth for the entire video program, so nothing falls through the cracks when multiple launches and customer stories are running in parallel.

Production Hub

Post & Delivery Workflow

A suite of custom-built tools that automate the most time-consuming parts of handing footage off to agencies, editors, and post vendors. The connective tissue between a wrapped shoot and a delivered cut.

Ingest & Import Structured folder generation and media transfer for vendors
Organize & Manage Media organization, proxies, storage audits so nothing gets lost in the handoff
Project Tools Project copier, relinker, and downgrader for cross-vendor collaboration
Production Hub
Production Hub
INGEST & IMPORT
Folder Generator
Media Transfer
ORGANIZE & MANAGE
Media Organizer
Proxy Manager
Size Filter
Storage Audit
PROJECT TOOLS
Project Copier
Project Relinker
Project Downgrader
Production Hub
Your suite of video production tools, select a tool from the sidebar or click below
INGEST & IMPORT
Ingest & Import
Folder Generator
Create shoot-day folder structures organized by date and camera, ready before the crew arrives on set.
Ingest & Import
Media Transfer
Move footage between drives while preserving folder structure. Skips files that already exist so interrupted transfers can be resumed.
ORGANIZE & MANAGE
Organize & Manage
Media Organizer
Scan folders, separate media from project files, move them to organized destinations, and remap project paths automatically.
Organize & Manage
Proxy Manager
Duplicate folder structures for proxy workflows. Mirrors your folder tree at a new destination without copying any files.
Organize & Manage
Size Filter
Find files and folders by size with advanced filtering, then batch-move matching items to an organized destination.
Organize & Manage
Storage Audit
Scan a drive to find orphaned media, duplicates, and cache files you can safely delete.
PROJECT TOOLS
Project Tools
Project Copier
Consolidate all media referenced in a Premiere Pro project and copy everything to a single destination with updated file paths.
Project Tools
Project Relinker
Relink media paths in a Premiere Pro project to match your local folder. Supports both raw footage and proxy workflows.
Project Tools
Project Downgrader
Downgrade Premiere Pro projects for compatibility with older versions. Patches version numbers and re-compresses automatically.
Ingest & Import ›
Folder Generator
Create shoot-day folder structures organized by date and camera, ready before the crew arrives on set.
EVENT DETAILS
Client Name
Name of Event
DATES
Date of Arrival
First Day of Event
Last Day of Event
Date of Departure
CAMERAS
Red V-Raptor VV
Canon C80
Canon R1
DJI Mavic 4 Drone
Sony A1
DJI Osmo Pocket 3
Add custom camera
DESTINATION
Where to create the folder structure. Drag a folder here or click Browse
Ingest & Import ›
Media Transfer
Move footage between drives while preserving folder structure. Skips files that already exist so interrupted transfers can be resumed.
SOURCE
The drive or folder containing the footage you want to transfer
DESTINATION
Where to move the footage. Folder structure will be preserved
Organize & Manage ›
Media Organizer
Scan folders, separate media from project files, move them to organized destinations, and remap project paths automatically.
SOURCE FOLDER
Select the folder you want to organize, or drag and drop it here
Project Tools ›
Project Copier
Consolidate all media referenced in a Premiere Pro project and copy everything to a single destination with updated file paths.
PREMIERE PRO PROJECT
The Premiere Pro project file to consolidate
DESTINATION
Where to copy all media and the updated project
OPTIONS
Organize & Manage ›
Proxy Manager
Duplicate folder structures for proxy workflows. Mirrors your folder tree at a new destination without copying any files.
SOURCE FOLDER
DESTINATION
Organize & Manage ›
Size Filter
Find files and folders by size with advanced filtering, then batch-move matching items to an organized destination.
SOURCE FOLDER
SIZE THRESHOLD
MB
Organize & Manage ›
Storage Audit
Scan a drive to find orphaned media, duplicates, and cache files you can safely delete.
DRIVE TO AUDIT
Select the external drive or folder you want to audit
Project Tools ›
Project Relinker
Relink media paths in a Premiere Pro project to match your local folder. Supports both raw footage and proxy workflows.
PREMIERE PRO PROJECT
NEW MEDIA ROOT
All media paths will be remapped to this location
Project Tools ›
Project Downgrader
Downgrade Premiere Pro projects for compatibility with older versions. Patches version numbers and re-compresses automatically.
PREMIERE PRO PROJECT
TARGET VERSION
View Full Preview
What this unlocks

Agencies and post vendors get clean handoffs instead of scattered drives, turnaround times compress, and the gaps where things usually fall apart between teams get closed before they become a problem.

Operating System

Launch Planning & Execution

Turns a launch calendar and strategic priorities into structured execution: phases, timelines, owners, and dependencies, all in one place.

Launch Breakdown Breaks each launch into pre-pro, production, post, and delivery workstreams with clear milestones
Execution Planning Assigns ownership across internal stakeholders, agencies, and crews with realistic scope
Progress Visibility Tracks execution across every active launch with clear status and accountability
Operating System — Executive Planning & Execution
View Full Preview
What this unlocks

Full visibility into every launch in flight, with clear ownership across internal stakeholders and external partners, so nothing gets lost between marketing, product, brand, and the crews executing the work.

For each of these tools the goal is the same:

Bring structure → Enable execution → Ship on time, on-message, on-brand
First 90 Days

How I'd Approach the Role

I'd rather earn the right to change the system than show up with a redesign on day one. The first 90 days are about learning what's already working, inheriting the vendor relationships that exist, and shipping the next launch alongside the team before proposing any structural changes.

Weeks 1–2
Listen & Learn the Landscape
  • Meet with marketing, product, brand, comms, and customer teams to understand the launch cadence, priorities, and open questions
  • Inherit the existing agency, vendor, and freelance crew relationships: what's working, what isn't, who to go back to
  • Audit recent launch videos and customer stories to understand the bar, tone, and where friction shows up in the current process
Weeks 3–5
Ship Alongside the Next Launch
  • Embed on the next launch in flight. Shadow first, then take ownership of a clear slice of the production
  • Prove the brief-intake and risk-spotting muscle on real work, not in a deck
  • Start a running list of friction points. Not to fix yet, just to understand
Weeks 6–8
Own the First Launch End-to-End
  • Lead my first launch production from brief through delivery, using the existing vendor roster and process
  • Produce at least one customer story in parallel to pressure-test the workflow
  • Establish the working rhythm with marketing stakeholders: what's a sharp brief, what's a risk escalation, what's a feedback round
Weeks 9–12
Propose the First Improvements
  • Based on what I've actually seen, propose the first batch of process changes: brief templates, vendor roster formalization, approval flow tweaks
  • Build the launch video playbook: the repeatable workflow for every new model or product reveal
  • Earn trust by fixing small things well before proposing bigger ones

By Day 90, I'd expect to be:

Trusted
  • The default owner of launch video production
  • The person marketing brings an idea to first
Shipping
  • At least one launch video and one customer story delivered end-to-end
  • Multiple projects running in parallel without dropping any of them
Orchestrating
  • Vendor roster organized, with clear expectations on both sides
  • Consolidate stakeholder feedback into a single, clear direction
Building
  • A launch video playbook the team can reuse
  • Templates for briefs, SOWs, and review cycles that save time for everyone
Sam Mantini — Video Producer

Sam
Mantini

Video Producer & Creative Lead

I didn't start as a producer. I grew into it out of necessity.

Early on, my craft was directing and editing. I came up through the lens and the timeline, and for years that's where I thought the job ended, making the work itself as good as it could be.

Then our production company started scaling. More projects, more clients, more moving parts. And the bottleneck we kept running into wasn't talent. It was structure.

Great editors were waiting on unclear briefs. Shoots were going out without the context the crew actually needed. Stakeholders were rewriting direction after the edit was locked. The work was suffering, not because the creatives weren't good enough, but because nobody owned how the projects were run.

So I stepped into that seat.

I started taking ownership of the brief before it became an edit problem. Building workflows that let editors, DPs, and writers stay focused on craft instead of chasing clarifications. Setting up feedback cycles that actually converged instead of spiralling. Standing between stakeholders and the creative team so the people making the work could make the work.

That's when I realized producing wasn't a step away from the craft. It was the thing that protected it.

Over the last decade at ClickFunnels, I had a front-row seat to what it looks like when launches, customer stories, and long-form narrative work are treated as a core business function, not a side deliverable. I've produced product launches, customer documentaries, event films, and brand campaigns, and the common thread in all of them has been the same: the edit is only as good as the system that got it there.

That's what draws me to this role at Anthropic.

The story here isn't the technology itself. It's the shift in what people are able to do because of it. The researcher who moves faster, the small team that ships like a big one, the person who finally has the partner they needed. That's producer work. That's customer-story work. That's the stuff I've been doing my whole career, just for a different kind of product.

Outside of work, I'm competitive by nature, which is why I still play hockey. As a goalie, the job is reading the game, staying composed under pressure, and taking responsibility when it counts. That mindset carries into how I produce: stay calm in the chaos, own the outcome, and make everyone else's job easier.

I'm looking to be in an environment where that's the standard, where people move fast, think bigger, and are willing to take real swings.

That's what excites me the most.

Sam Mantini signature

Let's build together

If this feels aligned, I'd love to connect and talk through how I can contribute.

Details
Location
Toronto, Ontario, Canada
Work Authorization
Valid E-1 Visa (expires November 2026)
Relocation
Open to permanent relocation to San Francisco
Work Style
Prefers working in-office, 5 days per week